Complex, not complicated
Topic of discussion
When we talk about design of enterprise applications with younger designers, we often hear: "ah, these are just tables and dashboards, that's really boring". However, this world turns out to be extremely complex, riddled with wicked problems (say, data connectivity) and is, as such, a fruitfull playground for user experience designers. What's better than a multitude of problems, large sets of data and an understanding of back-end processes?
We will talk about enterprise application design with Maja Wolf, head of customer experience & designer at TomPIT, Eva Oven, experienced user experience designer at Lean IX and our co-founder Amedea Derenda Mujezinović, who works as a freelance designer for the user experience of complex systems. The conversation will be moderated by Aljaž Vindiš.
Who will be with us
Maja Wolf
A user experience designer who prefers to involve the user in the development of digital products. On her business journey she learned about the development of health products, the management of design workshops and education. Today, she is part of the TomPIT team, which deals with the digitisation and digital transformation of (manufacturing) companies. Its biggest challenge is to support and optimise (the costs and length of) company processes.
Eva Oven
She started as an inhouse designer in a medical device development company. Through various UX Talks, meetups, conferences, Mediums and hobby projects, she continued working on digital products. From a startup environment and freelance work, she came to LeanIX, a company with 500 employees and a UX team of 9 people. For the current product, she is discovering enterprise company processes involved in controlling Saas licenses and subscriptions. This means a lot of financial data and the constant challenge of how to represent this complexity in an understandable way and how to convert data into information.
Amedea Derenda
Experienced user experience designer who firmly believes that the discovery phase is the basis for quality digital products. For almost 7 years she has been designing medical applications and back-end systems at the Slovenian start-up MESI, and for the last few years she has been designing complex systems and business applications. She has worked with companies such as Zavarovalnica Triglav, Krka, Kaldi, Loftware NiceLabel, Nevron and others. As a very active member of the Slovenian UX community, she organizes and manages the Slovenian edition of Global Service Jams and the monthly event SD x UX Drinks.