Stakeholder engagement
Learn how to skillfully communicate your work and turn development co-participants into allies of design.
Who is it for
Freelance designers
UX designers and researchers
Product/project managers
Junior designers
Aljaž helped me to better understand the dynamics behind stakeholder communication. This has enabled me to speak appropriately and confidently in a variety of contexts: whether communicating my opinions or my products, within and beyond our team.
I struggled at communicating with stakeholders in a convincing and understandable way. Aljaž helped me focus on the arguments that matter, structure presentations better and deliver them with contagious excitement.
Modern format
Curriculum
Welcome
- Opening access and communication channels
- Invitation to participate by e-mail
- Contact with mentor in the cohort Slack channel
- Moderated introductions of all participants
- Setting personal goals for the course
- Mentor's instructions for the first exercise
Laying the foundations
- It's all based on interpersonal relationships
- Understanding users and(!) stakeholders
- Finding common ground
- Why building trust takes time
- How to start building trust
- Creating your stakeholder map
- Overview of your stakeholder maps
- Empathy with the key stakeholder
- Remaining questions & answers on the topic
Understanding the context
- How the nature of business affects your work
- How the organisation of the company affects you
- Why culture always trumps strategy
- Managing your own expectations, per environment
- Using the right levers, per environment
- Identifying the specifics of your environment
- Specifics of environments in which you work
- Comparison of specifics, per environment
- Remaining questions & answers on the topic
Developing arguments
- Why & how to involve stakeholders from the start
- How to make designs easier to access & understand
- Evaluating design: from outputs to outcomes
- Words & actions matter, more than you think
- Answers to the design myths we face
- Making the case for the goal you want to achieve
- Overview of the arguments you've prepared
- Exchange of suggestions for improvement
- Additional questions and answers on this topic
The moment of truth
- Choose the right time, environment and format
- Dramaturgy and set design of the presentation
- Using narrative, based on previous findings
- Speaking convincingly in front of stakeholders
- Dialogue and feedback
- Prepare for a stakeholder appearance (role play)
- Simulation of a stakeholder apperance (role-play)
- Sharing suggestions for improvement
- Space for additional questions and comments
Check-in session
- How you applied course skills in daily work
- Evaluating personal goals for the course
- Mutual suggestions for further development
- Feedback on the effectiveness of the course
- Receiving a diploma for successful completion
- Invitation to participate in the alumni community
Skills you acquire
Your mentors
Nina Jurcic is a multi-disciplinary designer and leader of design teams. Her career spans over ten years building apps, brands, B2B platforms, design systems and teams. In her last role at Relayr, she helped establish a design culture and achieved successful cross-functional team collaboration. She has led some of the company's most ambitious projects; helping teams launch more than ten industrial IoT solutions using the design system they created. She positions herself as a coach, a sparing partner and a change agent. She empowers design teams to achieve their strategic goals and supports individual designers in their personal development and community involvement.
Aljaž's work includes designing solutions in the areas of IoT and digital twins, infographics and data visualisation, cartography and spatial orientation, and personalised or contextually tailored content. His collaborations with leading companies in the media and technology industries have resulted in numerous business successes, excellent user feedback and professional awards in the fields of design, journalism and statistics. Along the way, he has been involved in the creation of three internationally successful teams. He is constantly dedicated to finding and mentoring young talent, and expanding his knowledge through lectures, workshops and trainings. He has conducted over fifty of them, both at home and abroad.
Options and prices
Regular program
- 4x 2-hour group meetings (option to record)
- Meetings are a mix of theory and joint exercises
- 4x homework on the meeting topic
- Check-in session one month after the course
- Working in a small, close-knit group
- Private channel for communication between participants
- Unlimited access to tutor recordings
- Unrestricted access to presentations by the mentor
- Unlimited access to reference examples from lessons
- Unlimited access to templates for practical exercises
- Unlimited access to the cohort archive
- Unlimited access to additional literature
- Unlimited access to the school's alumni community
- Course certificate
Intensive program
- 4x 2-hour group meetings (option to record)
- Meetings are a mix of theory and joint exercises
- 4x homework on the meeting topic
- Check-in session one month after the course
- Working in a small, close-knit group
- Private channel for communication between participants
- Unlimited access to tutor recordings
- Unrestricted access to presentations by the mentor
- Unlimited access to reference examples from lessons
- Unlimited access to templates for practical exercises
- Unlimited access to the cohort archive
- Unlimited access to additional literature
- Unlimited access to the school's alumni community
- Course certificate
- 4x 1-hour one-to-one mentoring
- Learning from your real, commercial project
- Feedback specific to your environment
- Discreet cooperation, protection of trade secrets