Breaking myths about user experience research
Topic of discussion
There are many myths about user experience research. On the one hand, that you can only conduct research if you have a doctorate. On the other, that we can all be researchers. Or that research is just testing the user's experience. That it takes a lot of time. So, what does it really mean to do "just enough research"?
Who will be with us
Damjan Obal
Damjan currently works as Head of Design at Ardoq. Previously, he was Principal UX Researcher at Cognite, before that Head of Research at Pexip, as well as Director of Research at Cognizant Nordics, Team Leader of Research at Cisco (Webex devices), and Global Head of UX at GVC/Entain. During his time as a user experience researcher, he has travelled the world and worked with people from Finland to Sudan and from Bangalore to Portland. On a mission to change the world for the better, he has helped design for both small start-ups and large companies such as Bwin, Bosch, CNN, Deutsche Bahn and the Mayo Clinic. He says he's been lucky to build, develop and lead teams of designers and researchers, while working with some of the smartest people on the planet. He studied Media Communications in Slovenia and defended his PhD in Computer Science in Slovenia and Finland. As an active member of the IxD, UX and research communities, he regularly shares his insights at various events. He spends as much free time as he has left with students: at universities (Maribor, Lapland, TU Wien) or so-called bootcamps (Brainster).