The rollercoaster of design
Topic of discussion
As designers, we often find that our proposals and contributions are not understood, if not disapproved of. It seems as if we have to constantly fight for our place, and justify the contribution of our profession. We admit that we are different. In fact, we wear this label with pride.
But is our work really that specific?
Isn't it the best way to put it in a business context?
Do we have to keep fighting?
Would a different approach have borne more fruit?
Is the business environment an impossibly complex puzzle?
Or are design methods also effective with stakeholders, not just users?
This afternoon's session will discuss why we need to wear different hats to engage with stakeholders successfully. We will discuss what these different hats are, and when to wear one of them, with our new mentor Nina Jurcic, a design manager with experience in international, multi-disciplinary teams, currently living and working in Berlin.
Who will be with us
Nina Jurcic
Nina Jurcic is a multi-disciplinary designer and leader of design teams. Her career spans over ten years building apps, brands, B2B platforms, design systems and teams. In her last role at Relayr, she helped establish a design culture and achieved successful cross-functional team collaboration. She has led some of the company's most ambitious projects; helping teams launch more than ten industrial IoT solutions using the design system they created. She positions herself as a coach, a sparing partner and a change agent. She empowers design teams to achieve their strategic goals and supports individual designers in their personal development and community involvement.